Providing two different contents (image, title, formation of the page, etc.) for one entity (for example url in websites) and sending it for two group of visitors, chosen randomly and checking the performance of visitors in the scenarios through KPIs, is all the concept of A/B testing.
The interesting aspect of A/B test is that it’s as simple as it’s wise. You can test two (or more) different scenarios for a single entity, measure and compare their performance on desired KPIs simultaneously. It’s kind of fun! You can run lots of various tests and study the behavior of your users.
Add a test, choose a name for the test, write a description and create a variant scenario.
Choose the name and write the description wisely to stay on track.
Choose the part(s) of your website you want to test and
Modify the element(s)(Page title, image, …)
Do not change everything at a time; just one or two.
Set KPIs according to the desired "call to actions" for your test (page entrance, average time on page, clicking on a special button, etc.)
Do not bother yourself by setting a bunch of KPIs. One or two is enough.
Specify the percentage of each sample (A and B) for each test scenario.
For low page visit sites, 50-50 is suitable.
Monitor the test through the management panel according to users behavior.
Don't RUSH! Give the test enough time to prove itself.
We are sure the results of the first AB test will lead you to run a second one.
Believe us, it's fun!
1. It is a simple snd straightforward plugin to get valuable data from your visitors.
2. It is a wordpress-integrated tool which helps you get rid of additional modifications on your website.
3. It provides you with desirable visual reports and useful summaries on your tests results.
4. It doesn't disturb your website's performance.